PRODUCT · UX · CUSTOMER EXPERIENCEOpen to opportunities · Berlin / Germany remote

Miguel Avelino Ríos Quintero

Product and UX work
for complex
customer journeys.

I research how people use software, find where they get stuck and work with product and engineering teams to improve it.

15+ years across fintech, B2B SaaS, mobility, healthcare and enterprise platforms.

10 → 3 minTradu onboarding time
~3×successful activations at Tradu
~300%increase in recurrent portal usage
~140markets in Schindler portal work

Experience at Tradu · Schindler Group · EMnify · Circ · medneo · Deutsche Telekom / T-Labs

01 / Selected work

Selected projects

Customer evidence, cross-functional decisions and practical improvements. A selection across products and industries.

TRADU / FINTECH ONBOARDING

Improving onboarding
at Tradu.

Worked with Product, Engineering, Compliance, Legal and Operations to simplify regulated registration, verification and activation.

~3×
successful activations
−80%
human-error-related drop-off
Read the case study
THE JOURNEY, SIMPLIFIED
Before10 min
After3 min

Identify friction → simplify the flow → validate the result

Illustration of the reported result; not a product screenshot.

SCHINDLER / B2B PLATFORMS

Customer portals and UX at Schindler.

Across two lead roles: customer portals, research, analytics, UX foundations and a dual-brand design system for distributed teams.

~300%
more recurrent usage
~50%
fewer repeat support calls
Explore the work ↗

CIRC / CONSUMER MOBILITY

Building UX research at Circ.

Built the UX research function and brought customer evidence into product, design and marketing decisions during rapid growth.

3.5 → 4.2
Android rating
3.8 → 4.8
iOS rating

App ratings improved during this period; these were shared product outcomes.

Read the case study ↗

Results are approximate where indicated. Case studies describe my contribution and omit confidential customer data and internal materials.

02 / Hands-on product work

Design and development work

Research, interaction design, reusable systems and implementation belong in the same loop.

INTEGRATION COMPANION / INDEPENDENT PRODUCT

A citizenship and German learning app.

A German citizenship and B2 learning app for Latin American Spanish speakers. I define the product, design the experience in Figma and implement it in Flutter.

  • Onboarding and information architecture
  • Citizenship status and document readiness
  • Phone, tablet and large-text layouts
  • Reusable components from Figma to Flutter
Explore the product in Figma ↗

In development. Product design and implementation, not a claim of launched-user outcomes.

Integration Companion citizenship status screenIntegration Companion practice question with answer feedback
Conceptual enterprise component states and structured tables

ENTERPRISE / DESIGN SYSTEMS

Reusable components for enterprise products.

Inspect the design evidence ↗

UX guidelines, research protocols, quality gates and dual-brand patterns that helped reduce design and engineering iteration by about 50%.

Conceptual reconstruction of component principles; no proprietary screens.

Exploratory commerce product cardExploratory commerce form-field states

PAMMYS / EXPLORATORY COMMERCE WORK

Commerce journey and interface exploration.

Inspect form and interaction states ↗

Journey analysis and reusable interface foundations across product discovery, cart and checkout.

Candidate exploration based on the public shop; no production ownership or business results claimed.

03 / Where I contribute

What I can help with

I can lead the work, contribute directly or help a team connect the pieces.

01

Product & customer journeys

Discovery, onboarding, activation and self-service. Translate complex needs into clearer priorities and useful experiences.

Product strategy · CX · Service design
02

Research & analytics

Combine interviews, usability studies, surveys and funnel data to understand behaviour and guide decisions.

UX research · Product analytics · Experimentation
03

Operations & delivery

Align stakeholders, establish reusable practices and help teams adopt better tools and ways of working.

Product operations · ResearchOps · Digital adoption
HOW I WORK

Understand → Prioritise → Prototype → Deliver → Measure

04 / A little about me

About me

I’m Miguel, a product, UX and customer experience professional based in Berlin/Brandenburg. I work across research, strategy, analytics and delivery to help people make better use of digital products.

My background spans regulated fintech, enterprise portals, technical SaaS, healthcare and mobility. Today I also evaluate AI outputs at Ethos and build an independent learning app using Figma, Flutter and AI-assisted workflows.

View my career history ↗

Research foundation

Research background

At Deutsche Telekom / T-Labs and TU Berlin, I studied how people accept and experience digital services. That foundation still shapes how I ask questions, test assumptions and interpret results.

Explore publications ↗
7peer-reviewed publications
6continents in research coverage
1ITU-T contribution

Have a role or a project in mind?

Get in touch.

miguel@riosq.net ↗